PRIVACY POLICY

This Privacy Policy explains how our official website collects, uses, stores, protects, and manages the personal information of all registered users and customers. This policy applies to all visitors, users, and purchasers who access and use our website to browse products, place orders, and enjoy related services, including facial base makeup, eye makeup, lip makeup, makeup primer, skincare tools, and gift set product services. We attach great importance to user privacy protection and strictly abide by global privacy protection principles to ensure the security and legality of all user personal data.

1. Information We Collect

To provide stable, accurate and personalized shopping services, we will only collect necessary user information generated during your use of the website. The collected information mainly includes personal identification and order service information, such as your registered account information, delivery name, shipping address, contact information, order records, product browsing records, and payment verification information generated during transaction settlement. All information we collect is limited to the scope required for normal website operation, order delivery and after-sales service processing.
We will not actively collect sensitive personal information including user identity sensitive data, private biological information and irrelevant personal privacy content. All collected user data is automatically recorded through official website system programs, and no manual unauthorized collection or private recording behavior will be conducted.

2. Purpose of Using Your Information

All user personal information we collect is only used for standardized service operation and will never be used for unauthorized commercial purposes. The main usage purposes include processing and verifying your online orders, completing product packaging, shipping and global distribution services, tracking order logistics status, completing after-sales return and refund review and processing, replying to your customer service consultation and feedback, optimizing website product display and user shopping experience, verifying user identity and ensuring account and transaction security, and complying with standardized platform operation specifications.
We will use your browsing and order data in an anonymous and aggregated manner to analyze user preference trends, optimize our product categories including makeup and skincare product lines, and upgrade website service functions, so as to provide users with more accurate and high-quality beauty product shopping services.

3. Information Storage and Protection

We adopt standardized network security encryption technology and professional data storage management measures to protect your personal information and transaction data. All user data is stored in secure official server environments with complete access permission management and data encryption mechanisms to prevent unauthorized access, disclosure, tampering, loss or illegal leakage of user information.
We will retain your personal data only for the period necessary to complete service processing and meet basic platform operation requirements. After the data retention period expires, we will automatically and safely clean up and invalidate the relevant user information in accordance with internal data management specifications to avoid redundant data storage and privacy risks.

4. Information Sharing and Disclosure

We strictly abide by the principle of user privacy protection and will never sell, rent or trade your personal private information to any third-party commercial institutions or individuals without your explicit authorization. We only share necessary user information with third-party service providers involved in the service process, including official logistics and distribution service providers and payment settlement institutions, and the shared information is only limited to the content required for order delivery and fund settlement.
All cooperative third-party institutions have signed formal privacy confidentiality agreements with us, and they are required to strictly abide by privacy protection specifications. Once the service is completed, the cooperative institutions will no longer use or retain your personal information. In addition, we will not disclose any user personal information to the public unless required by mandatory official regulations.

5. User Privacy Rights

You have the independent right to view, confirm and protect your personal information on our official website. You can check your order information, personal account data and browsing records independently at any time, and you can also apply for information correction and data cleaning in accordance with website rules. For any privacy-related inquiries, doubts and rights protection applications, please contact our professional customer service team through the Contact Us page on our official website.

6. Cookie Usage Rules

Our website uses standard Cookie technology to optimize user browsing experience and improve website operation efficiency. Cookies are small data files stored on your device, which can help the system record your browsing preferences, retain your website access status, and realize fast page loading and personalized product recommendation services. You can freely adjust the Cookie acceptance settings through your browser settings according to your personal usage habits.

7. Policy Update and Revision

We reserve the right to adjust and update this Privacy Policy irregularly according to website operation optimization and service upgrade needs. All revised privacy policy contents will be officially released on our website homepage. The updated policy will take effect immediately after publication, and continued use of our website and services by users will be deemed as recognition and acceptance of the latest privacy policy terms.

8. Contact Information

If you have any questions, suggestions or disputes regarding this Privacy Policy and your personal privacy protection during shopping, please contact us through the Contact Us page of our official website. All official contact methods and customer service email addresses are displayed on the Contact Us page, and we will provide you with timely and professional reply and processing services.

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